![]() ![]() 87% of Pinterest users have purchased something they discovered there.60% of users log on to “view pictures.”.78% of users find branded content useful.97% of idea searches on Pinterest don’t specify brand.Pinterest users love finding cool stuff.84% of users consult the site when making purchasing decisions.70% of Pinterest users are looking for accessories.Among female “pinners,” 85% are planning a life event.38% of Americans with at least a college education use Pinterest.29% of all American adults are on Pinterest.Among American women connected to the internet, 41% use Pinterest.There are 459 million monthly users today.First, we’ll look at the typical Pinterest user demographics, and then at the effectiveness of advertising here. Our helpful list of Pinterest statistics for marketing should help you determine what, if any, marketing revenue you should devote to the platform. This focus on the future is one of the reasons that marketers increasingly are finding Pinterest a great place to advertise their goods and services. Instead of bragging about what they have, Pinterest users get their heads together and inspire each other. Or find awesome places for summer vacation. ![]() However, unlike Instagram Pinterest is intended for people who want to plan that dream wedding. Like Instagram, Pinterest is made up mostly of pictures. In fact, Pinterest boards get “posted” by Google all the time. Pinterest is a fairly recent addition to the social media roster, and yet it seems like the site is everywhere. When was the last time you ran a Google Images search and saw those iconic “P” logos everywhere? If you’re like me, it happens all the time. However, once you realize that it is more of a search engine and a discovery network rather than a social network, all of the Pinterest statistics for marketing that I will go over below will begin to make some sense.īefore the statistics, however, let me ask you: Pinterest is a mysterious place if you’re not active on it. ![]()
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