![]() ![]() Keep your eyes and ears open, and when you see a need going unfulfilled in your space, find a way to fill it. Instead of releasing simply what you think people might like, develop a hyper-awareness of need. Solution: Base the design off of the most popular sites with a similar premise.įollow this sequence with your own business, services, and products. Need #3: The website needs to be intuitive, functional, and encourage interaction. Solution: Create a website where visitors can comment on each product. Need #2: This email list is a great way to stay informed, but not a great environment to have conversations with larger groups of people around the products. Solution: Create a curated daily email of the latest cool products. Need #1: My friends and I are always talking about the latest products, but we don’t have a way to easily share all of them with each other. The key thing to remember, though, is how Hoover was able to ask the right questions - he focused on need above all else. Product Hunt is the product of asking all the right questions. He followed the natural progression of need - a technique that can save businesses of any size tons of money and headaches. Every phase was validated before Hoover invested time and resources into building something. Product Hunt evolved based solely on need. Over Thanksgiving weekend, Bashaw helped him build the website based on a combination of design elements that worked for other sites like Reddit and Hacker News. “How do we have a place where we can have conversations around these products?”įrom there, Hoover reached out to his friend, Nathan Bashaw. When people started telling him they looked forward to the email every day, Hoover landed on another question: It didn’t take long for the curated email to become a favorite among his friends. That’s when Hoover created the Product Hunt email list in about 20 minutes using a simple link sharing email service called Linky Dink. Think about it - if you need a quick and easy way to discuss something with friends, you don’t usually build an entire website from scratch. So what happened next? He built the website, sent it to his friends, and the rest is history? ![]() “We often talked about new products, usually saying ‘have you seen that new product that just launched?’ It’s water cooler topics in the Valley, but I couldn’t find a place online to discuss new products,” Hoover told TechCrunch. The idea simply came from conversations he was having with friends and Silicon Valley entrepreneurs. The founder of Product Hunt, Ryan Hoover, didn’t just wake up one morning and decide to throw together a site that features a bunch of cool products. In this post, I’m going to break each technique down for you and show how you can apply each one so you can grow your business faster. ![]() A spot in startup investment program Y Combinator’s latest batchĪlong with being the right website at the right time, Product Hunt has taken five specific actions that impacted their growth in major ways.Press coverage from TechCrunch (twice), Forbes, and Business Insider.150,000 monthly unique visitors (and counting)*.Over 31,000 email subscribers (with an open rate of 43% and click-through rate of 13%)*. ![]() So how has a site with such a simple premise, that was built in a matter of days, brought in such stellar results? Over the last few months, the site has attracted: The more votes a product has, the higher it rises in the list of products for that particular day. Visitors can then upvote them and/or leave comments. The premise is simple: every day Product Hunt lists the best new products. That’s all it took to launch Product Hunt, the website that’s rapidly becoming the go-to water cooler and discovery tool for product enthusiasts, startup founders, and even venture capitalists. ![]()
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